Lea Karam.
About Keynotes Watch Mindscope Book Lea

Welcome to the
modern voice
of behavioural science.

Lea Karam is the multi-award-winning behavioural scientist the world's biggest brands and platforms call to solve challenges amidst changing cultural and technological landscapes. Through founding Mindscope, she built the behavioural science labs behind their biggest bets. Lea is one of the industry's most-booked keynote voices, ranging from bespoke brand and corporate events to all the major industry stages, including Cannes Lions, SXSW, MIPCOM, the Royal Television Society and MAD//Fest.

Book Lea to speak Watch her on stage
Lea Karam
Lea Karam, behavioural scientist and keynote speaker
the human compass
Lea Karam · London · Speaking worldwide
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"A pioneer in the field of behavioural science"
Campaign
"In an era when algorithms shape attention and culture shifts at scroll-speed, few voices carry as much authority as Lea Karam"
Performance Marketing World
Influencing "hearts, minds and commercial decisions"
Marketing Week
Cannes LionsSXSW LondonMIPCOM CannesRoyal Television SocietyDMA Annual Conference - HeadlinerMAD//FestSnap ForwardPinterest PredictsMIPJUNIORPMW Unlocked Cannes LionsSXSW LondonMIPCOM CannesRoyal Television SocietyDMA Annual Conference - HeadlinerMAD//FestSnap ForwardPinterest PredictsMIPJUNIORPMW Unlocked
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The industry's behavioural scientist - on its biggest stages.

01 - The Speaker

Feeds, recommendation systems and digital environments now shape attention, identity and decision in real time - the most powerful behavioural infrastructure in commercial life. From the stage, Lea decodes it: why audiences behave the way they actually behave, not the way the dashboard says they do.

"The next era of influence won't be won by whoever has the most data. It will be won by whoever understands what the data is too coarse to see."

Termed "The Industry's Behavioural Scientist", Lea answered the industry's call for a voice that analyses the modern economies with a deep human lens, making behavioural science creatively accessible to new industries. Lea is one of the most-booked voices on modern audience behaviour: hosting the inaugural SXSW London, speaking from the Grand Auditorium at MIPCOM Cannes, headlining the DMA Annual Conference 2026, and taking five stages at Cannes Lions 2026. Every talk is built on live research with the brands and platforms shaping behaviour.

She is the Behavioural Advisor and Executive Member of IADAS - The International Academy of Digital Arts & Sciences, home of The Webby Awards - alongside figures like Tim Berners-Lee and Alexis Ohanian.

Campaign"A pioneer in the field of behavioural science" · Media Week 30 Under 30
Mgmt Today35 Women Under 35
Media LeaderThe Future 100
PMWPerformance Marketing World Power List
InsideBEFeatured as a world-leading behavioural science expert

Keynotes that change how the room reads its audience.

02 - Speaking
K-01

Beyond the Scroll: From Seconds to Storylines

Why the metric that matters isn't attention span but filtering span - and how communities form when content stops chasing seconds and starts building storylines. Delivered from the Grand Auditorium at MIPCOM 2025.

For media · entertainment · platforms K-02

Knowing the Digital Youth

How Gen A & Z are redefining media, identity and trust - and why the distance between Gen Z and the C-suite has become untenable. The talk that opened MIPJUNIOR 2025.

For broadcasters · youth brands · education K-03

Keeping Marketing Human in the Age of AI

Why data and AI algorithms need a human compass. The behavioural case for human understanding as the differentiator in an automated industry - headlined at the DMA Annual Conference 2026.

For CMOs · agencies · ai & data leaders K-04

Why We Get Consumers Wrong

The Say-Do gap, decoded: what audiences report and what they actually do are different datasets. A behavioural-science demolition of the industry's most expensive assumptions - as keynoted on the Arena stage at PMW Unlocked 2026.

For insight · research · strategy teams K-05

From Logic to Emotion in B2B

The B2B buyer is not a procurement spreadsheet. How motivational pull, fluency and emotion drive the decisions B2B marketing still models as rational.

For b2b · tech · financial services

Watch Lea on stage.

03 - Watch
Beyond the Scroll - MIPCOM 2025
MIPCOM 2025 · Grand Auditorium

Beyond the Scroll: How to Drive Communities from Seconds to Storylines
Knowing the Digital Youth - MIPJUNIOR 2025
MIPJUNIOR 2025

Knowing the Digital Youth: How Gen A&Z Are Redefining Media, Identity, and Trust
Data and audience insights - MIPCOM Cannes 2025
MIPCOM Cannes 2025

How Data & Audience Insights Are Transforming Content Strategy
Why data and AI algorithms need a human compass
Keynote

Why Data and AI Algorithms Need a Human Compass
Debunking common myths about audience behaviour
2025

Debunking Common Myths About Audience Behaviour Using Behavioural Science
Big Marketing Meet-Up 2025
Big Marketing Meet-Up 2025

Behavioural Science for Modern Marketers
A coffee with Lea Karam
Interview · 2025

"Technology Is a Human Shift": A Coffee with Lea Karam
From logic to emotion in B2B marketing
Sticky Podinar · 2025

From Logic to Emotion in B2B Marketing

Frameworks the industry now runs its bets through.

04 - Mindscope

Beyond the stage, through founding Mindscope - the behavioural science labs she leads - Lea builds the proprietary frameworks that the world's biggest brands, platforms and broadcasters commission, license and run their major bets through; from framework builds for Snapchat and TikTok to senior advisory for the BBC, Canon and Amex GBT. Speaking is where the thinking is shared; www.mindscopelabs.com is where it's built. A few examples:

Predict
Cultural Demand Score

A five-variable model predicting cultural breakout potential before launch. The operating layer Mindscope's clients run their major bets through.

Quantify
Reset Velocity™

Commissioned by Snapchat: a proprietary framework quantifying the structural shift from public broadcast to private connection, built on 1,000+ respondents across EMEA. Launching at Cannes Lions 2026 with a co-authored whitepaper.

Decode
Alchemy of Consideration

A global behavioural study with TikTok across five markets and five verticals, producing a new model of how the modern consumer actually moves from intention to action.

Looking for the consultancy, not the keynote?

Behavioural research, proprietary frameworks and innovation labs for platforms, broadcasters and brands live at Mindscope - a separate door from speaking enquiries.

Visit Mindscope
Next · 20-26 June 2026

Cannes Lions 2026 - five stages, presenting the BBC, TikTok and Snapchat work.

Including the launch of Reset Velocity™ and the Alchemy of Consideration panel.

Need Lea on your stage?

05 - Booking

Lea delivers keynotes, fireside conversations, panels and executive briefings - tailored to your audience, never off the shelf. Every talk is built on live research from the labs she built through founding Mindscope, with the brands and platforms shaping modern behaviour. A leading behavioural scientist known by knowledge, soul and purpose, Lea brings new perspectives and tangible change to every conversation.

FormatsKeynote · fireside · panel · executive briefing · podcast
AudiencesMedia & entertainment, platforms, brands, agencies, B2B, leadership
Based inLondon - speaking worldwide
BureausRepresented by Speaking Office · also bookable directly

Enquire about a date

Share your event, audience and date, and the team will come back to you with availability and a tailored talk direction.

leakaram@speakingoffice.com

Contact for enquiries · Replies within 48 hours

© 2026 Lea Karam · Mindscope Behavioural Labs, London
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