World-Renowned Behavioural scientist · Founder · Keynote speaker
The modern voice of
behavioural science.
She brings the conviction of a founder, the scrutiny of a behavioural scientist and a creative, captivating way of making complex ideas land. Her work rests on a clear principle: understanding people carries a responsibility to serve them well.
Lea Karam is a multi-award-winning behavioural scientist, a sought-after keynote speaker and a prominent founder who uncovers, shares and influences the real-time human shifts behind brands, media, technology and culture. She gained global acclaim for her honest work in foreseeing the choices humans actually end up making in the modern era, and most recently ranked No. 6/100 in Performance Marketing World's Power List 2026, her 4th award.
No. 6 globallyPMW Power List 2026
Founder of MindscopeResearch shaping decisions at leading brands
International speakerCannes Lions · SXSW London · Royal Television Society
In the press
01 / 03
The work
Through Mindscope, Lea brings behavioural science into decisions that shape what people watch, buy, trust and come back to. Her work includes audience typologies for ITV, the path from consideration to decision for TikTok, and the Great Brand Reset with Snapchat.
From global platforms to retail and sport, she helps teams understand what drives people and turn that understanding into a stronger strategy.
Selected clients & collaborations
THE PROFILE
Lea’s work connects the science of human behaviour with the questions leaders need to answer next.
As founder and CEO of Mindscope, she works with organisations whose decisions reach millions of people. Her research challenges established assumptions about attention, demand and loyalty, giving leaders new ways to understand what people need and where behaviour is heading. She looks beyond demographic labels to the motivations, contexts and tensions behind a decision.
Recognised by Campaign, Management Today, The Media Leader and Performance Marketing World, Lea contributes to the industry’s conversation through her research, commentary and keynotes. She also serves as an Executive Judge for IADAS, the academy behind the Webby Awards.
Recognition
Keynotes & speaking
Real-time research, a clear point of view and direct relevance to the decisions your audience faces. Lea’s keynotes draw on her work with leading brands to challenge familiar thinking and show what comes next.
01 / Attention & AI
How Brands Win Hearts and Minds in an Automated World
What changes when algorithms mediate attention, discovery and trust? Lea explains how organisations can earn relevance while preserving human judgement.
Audience takeawayAn approach to attention that connects what people notice with what they remember and value.
Enquire about this talk02 / Culture & Community
The New Consumer Landscape
How are communities, identities and cultural codes changing demand? Lea looks beyond generational shorthand to the needs shaping relevance and belonging.
Audience takeawayA clearer way to interpret cultural shifts and decide where your organisation can contribute.
Enquire about this talk03 / Brands & Loyalty
From Awareness to Advocacy in the Loyalty Loop
What makes a brand worth choosing again - and recommending? Lea connects the psychology of decisions with experience, trust and community.
Audience takeawayPractical ways to strengthen the relationship across discovery, choice, experience and advocacy.
Enquire about this talkAvailable as keynotes, executive sessions and moderated conversations. For availability and bookings, contact Speaking Office.
On the world’s stages
Lea’s speaking appearances span Cannes Lions, SXSW London, MIPCOM, the Royal Television Society, the DMA Annual Conference and MAD//Fest, alongside keynotes and executive sessions for leading brands. Whether addressing industry leaders or a company’s senior team, she connects the bigger cultural picture to the decisions in the room, with original evidence and a delivery that makes people pay attention.
Explore some of Lea’s keynotesIdeas shaping the industry conversation
Lea joins Steve Usher to discuss attention, the BBC’s work on YouTube and the myths around Gen Z.
Explore the conversationPerformance Marketing World / In profile
PMW profiles Lea’s challenge to the nudge era and her work bringing behavioural science into the decisions that shape brand and business performance.
Read the PMW pieceThe ethical dimension
How we use behavioural science matters. Helping a business grow should also mean making choices clearer, earning trust and giving people something of value.
Lea brings that responsibility into her research and recommendations: whose needs are being served, how influence is being used, and what the decision means for the person making it.
“When you map the mechanics of human choice, your first duty is to protect the chooser.”
Does the design clarify choice, or obscure it?
Does this help the person making the choice?
Will this decision look sound six months from now?
For your next headline keynote
Bring Lea to your conference, leadership event or company stage. For keynote enquiries, tailored executive sessions and availability, contact her team at Speaking Office.
leakaram@speakingoffice.comKeynotes / Executive sessions / Panels & conversations
Exclusively represented by Speaking Office.