Predict
Cultural Demand Score
A five-variable model predicting cultural breakout potential before launch. The operating layer Mindscope's clients run their major bets through.
Cannes LionsSXSW LondonMIPCOM CannesRoyal Television SocietyDMA Annual Conference - HeadlinerMAD//FestSnap ForwardPinterest PredictsMIPJUNIORPMW Unlocked
Cannes LionsSXSW LondonMIPCOM CannesRoyal Television SocietyDMA Annual Conference - HeadlinerMAD//FestSnap ForwardPinterest PredictsMIPJUNIORPMW Unlocked
SnapchatTikTokBBCGoogleITVPinterestChannel 4CanonAmex GBT
SnapchatTikTokBBCGoogleITVPinterestChannel 4CanonAmex GBT
The industry's behavioural scientist, the "human compass"
Feeds, algorithms and digital environments now shape attention, identity and decision in real time; the most powerful behavioural infrastructure in commercial life. On stage, Lea shares her world-renowned behavioural science expertise and reveals where modern consumer behaviour is heading.
“This new era of influence won't be won by whoever has the most data, but by whoever understands what the data alone is too coarse to see: the underlying human psychology behind modern decision-making.” - Lea Karam
Lea brings the critical necessity of understanding human behaviour to the heart of technological acceleration and cultural evolution. One of the most-booked voices on executive stages, she also hosted the inaugural SXSW London, spoken at the Palais at MIPCOM Cannes, headlined the DMA Annual Conference 2026, and taken five stages at Cannes Lions 2026. Every talk is built on live research with the organisations shaping behaviour.
Lea is also the first Behavioural Advisor to, and an Executive Member of, IADAS - The International Academy of Digital Arts & Sciences, home of The Webby Awards - alongside visionaries including Tim Berners-Lee, inventor of the World Wide Web, and Alexis Ohanian, co-founder of Reddit.
CampaignMedia Week 30 Under 30
Management Today35 Women Under 35
The Media LeaderThe Future 100
PMWPerformance Marketing World Power List (6/100)
Inside BEListed as a world-leading behavioural science expert
Keynotes that change how the room reads its audience.
01
For media · entertainment · platforms
02
For broadcasters · youth brands · education
03
For CMOs · agencies · AI & data leaders
04
For insight · research · strategy teams
05
For B2B · tech · financial services
Beyond the Scroll: From Seconds to Storylines
Why the metric that matters isn't attention span but filtering span - and how communities form when content stops chasing seconds and starts building storylines. Delivered from the Grand Auditorium at MIPCOM 2025.
Knowing the Digital Youth
How Gen A & Z are redefining media, identity and trust - and why the distance between Gen Z and the C-suite has become untenable. The talk that opened MIPJUNIOR 2025.
Keeping Marketing Human in the Age of AI
Why data and AI algorithms need a human compass. The behavioural case for human understanding as the differentiator in an automated industry - headlined at the DMA Annual Conference 2026.
Why We Get Consumers Wrong
The Say-Do gap, decoded: what audiences report and what they actually do are different datasets. A behavioural-science demolition of the industry's most expensive assumptions - as keynoted on the Arena stage at PMW Unlocked 2026.
From Logic to Emotion in B2B
The B2B buyer is not a procurement spreadsheet. How motivational pull, fluency and emotion drive the decisions B2B marketing still models as rational.
Beyond the stage
Behavioural science for a new era of influence.
Beyond the stage, through founding Mindscope - the behavioural science labs she leads - Lea and her team develop the work that the world's biggest brands, platforms and broadcasters commission, license and run their major bets through; from behavioural science frameworks for Snapchat and TikTok to bespoke consulting for the BBC, L’Oréal and Amex GBT. Speaking is where the thinking is shared; Mindscope is where it's built.
Quantify
Reset Velocity™
Commissioned by Snapchat: a proprietary framework quantifying the structural shift from public broadcast to private connection, built on 1,000+ respondents across EMEA and launched at Cannes Lions 2026.
Decode
Alchemy of Consideration
A global behavioural study with TikTok across five markets and five verticals, producing a new model of how the modern consumer moves from intention to action.
Looking for the consultancy, not the keynote?
Behavioural research, proprietary frameworks and innovation labs for platforms, broadcasters and brands live at Mindscope - a separate door from speaking enquiries.
Speaking enquiries